Seamless Brand Extensions

At WMGI, we believe brand potential is limitless. Maximizing a brand’s strengths is paramount to the growth of a business. For over three decades our expertise in trademark, copyright, and, patent licensing management has extended brands and intellectual property far beyond their perceived barriers, allowing them to expand and thrive in previously untapped markets.

We have represented and expanded some of the world’s most prestigious brands through the global network we’ve cultivated the last thirty years. Through these relationships we have garnered particular acclaim in the lifestyle, fashion, sports and corporate fields, and have brought our clients unprecedented exposure in these markets. Perhaps our greatest asset is our global network particularly with expertise in the Canadian and Japanese territories, as we have developed an unmatched understanding of the unique demands and opportunities for successful licensing in these markets that matches our client’s strategic goals.

In addition, WMGI offers aftermarket web-based software,”BRANDTRAIL” which tracks and manages our client’s licensing business with more efficacies and an audit trail. This platform tracks every last detail of the license agreement, from approvals to royalties and factory compliance, and grants a rare level of transparency. This clarity, coupled with WMGI’s thorough management of relationships between licensors and licensee, allows clients to focus on what really matters: growing their business.